Despite the emphasis on social media strategy and experiential marketing, email marketing is still alive and well. It is an increasingly powerful tool for marketing communications in organizations both large and small. Email remains the top direct marketing channel with the highest daily usage and is the personal preference for many consumers. Here are three tips to improving your marketing strategy:
- Choose your software wisely: Email marketing is an important part of your inbound marketing strategy that should not be ignored and it has never been easier to plan. With email marketing software such as Constant Contact and MailChimp, you can design beautiful campaigns that are consistent with your brand’s message and image while measuring the effectiveness of your campaign. Such software also features capabilities to ensure that your email is optimized for mobile platforms, which bring me to my next point..
- Optimize your campaign for mobile: In 2017, people consume the most information via their mobile devices so any websites, applications or even emails that are not mobile-friendly miss out on that key interaction. An optimized email eases the experience and consumption of your brands offerings.
- Personalize your content: Personalization is key when connecting with your consumer. Authentic recommendations catered to the various segments of your audience will encourage your readers to engage more. Contact lists are the best way to organize your consumers into areas of interest based on their buying behaviors.
Email marketing is essential to engaging your existing and new customers along with the other elements of your inbound marketing strategy. Using tools that will help you personalize and strategize your campaigns will be the key to improving your email marketing efforts.