Marketing is an ever-evolving industry that experiences rapid change driven by technological innovation and cultural shifts. The year of 2017 will be no exception. These are the marketing trends that will dominate 2017:
- Virtual Reality (VR) and Augmented Reality (AR) – Ever heard of Pokémon Go? Of course you have and you’ve probably spent an extensive amount of time playing it. When the game launched last year, crowds took to the streets and proved the potential that this technology could have for businesses. In 2017, we can expect to see new ways that companies plan to integrate this technology to create new experiences for consumers.
- Live Streaming-This trend grew last year as social media platforms integrated this feature to capitalize on video content’s popularity. Live streaming will continue into the new year as live broadcast and breaking news are shared from different perspectives by the average user.
- Marketing Automation-The scalability of automation and the increased intuitiveness of applications have made this a powerful tool for marketers. With a variety of marketing automation platforms to choose from, the modern marketer is now equipped with new tools to increase their efforts.